49: Scaling a Small Business to Millions w/ Candace Nelson

In this episode of the Rich Habits Podcast, Robert Croak and Austin Hankwitz are joined by Candace Nelson.

Candace co-founded Sprinkles Cupcakes with her husband, Charles, in 2005. In 2012, they sold the business for 10s of millions to a private equity firm.

In this conversation, we discuss scaling a business from scratch, essential mindset shifts entrepreneurs need to make, as well as the compounding effects of small efficiencies.

You can follow Candace on TikTok, Instagram, and Substack! You can also find her book, Sweet Success, on Amazon.

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